Big Brother microsite

www.virginmedia.com/bigbrother

Key responsibilities

Lead Designer

Lead XHTML/CSS Developer

Art Direction

Virgin Media became the official sponsor of Big Brother in 2007, giving the company access to exclusive content. This included official news feeds, back stage interviews and a 24hr live video feed.

Working closely with Channel 4, it was clear that Virgin Media's microsite design would need to be both original and faithful to the Big Brother brand. It also required a robust content framework to drive traffic and revenue. To date the site has received well over 100 million page impressions.